JP Poirier

  • Paid Social Strategist, Content Editor, Video Editor
  • Oceanside, CA, 92054, US
  • Jul 21, 2022
Full time Consultant Customer Service Design Entry Level Marketing

Personal Summary

Results-driven, creative freelancer with a proven record of success in building and maintaining
marketing strategies across social media platforms. Demonstrated ability to input and analyze data
and devise creative solutions to complex issues. Team-oriented with a passion to learn and grow.


Adobe Suite: Premiere Pro, Photoshop, Illustrator

Ads Managers: Facebook/Instagram, Twitter, LinkedIn, Pinterest

Microsoft Suite: Word, Excel, Powerpoint'

Organization: Asana, Sprout Social, HeyOrca, QuickBooks

Data Entry/Analytics

Content Strategy


Administrative Support

Work Experience

Creative Freelancer
May 2021 - Jul 2022 Freelance

- Create and maintain content calendars.
- Manage weekly execution of social media posts on Instagram for influencers and business.
- Work closely with clients managing direct message requests and comments to engage followers.
- Produce visuals and compose captions for Instagram posts, emulating client brand voice and desired aesthetic.
- Track and enter profile data analytics to better improve future content to promote engagement.
- Identify marketing trends through assessment of competitor activities.
- Edit video content into short form promotional content for social media.
- Implemented strategic social content plan to grow social media following organically, which resulted in 5000+ follower growth for Netflix Lead, Sarah Grey (300K+ followers on Instagram: @thesarahgrey).

Promotion Specialist
Jan 2020 - Apr 2021 Yellow Line Digital

- Worked closely with clients, setting up ad campaigns and maintaining multiple client ad accounts.
- Created and maintained 100+ ad campaigns across multiple platforms of social media including Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
- Organized posting schedule in Sprout Social and Hey Orca.
- Researched and targeted specific audiences whose performance exceeded client expectations.
- Created and presented weekly insight reports in team meetings.


Bachelor of Science - Communications, Business
Sep 2016 - Jun 2020 John Paul the Great Catholic University